Optus
Scope
Interior Design
documentation
Build
Unita
Photography
Scott Burrows
Location
National Rollout
Year
2020
Smart, seamless, and built for connection—designed to elevate the way customers engage.
A future-focused space where technology, service, and design come together to enhance the customer experience.
Optus’ new two-storey flagship store in Brisbane’s Queen Street Mall sets a new benchmark for telecommunications retail. As long-term design partners, we have delivered over 50 Optus stores nationwide, shaping experiences that adapt to both high-profile flagship locations and regional rollouts. Our expertise in translating brand identity across different retail formats ensures every store, no matter the size or location, delivers a consistent, high-quality experience tailored to its audience..
At Queen Street, we designed an intuitive, customer-first space that enhances service efficiency while reinforcing the brand’s identity. The layout integrates zoned experiences for different customer needs, from interactive Kids Zones to fast-service Express Connect areas that optimise customer flow.
The store’s contemporary material palette, integrated digital touchpoints, and modular design elements ensure scalability. This approach allows Optus to maintain its brand integrity across flagship, boutique, and regional locations. Whether designing a showcase store or delivering a multi-site rollout, our focus remains on seamless execution, operational efficiency, and a retail experience that evolves with customer expectations.
